Established in 2015, LIV You is an Arizona based nonprofit recognized as an IRS tax-exempt 501(c)(3) organization (EIN 47-3628988) providing healthy living education to positively impact the lives of women and their families through the development of our self care management system.
Our World’s Present State: Right now more women than ever are in the labor force than ever before making them the world’s most powerful consumers, and their impact on the economy is growing every year. While American women hold distinct titles and do the same work as men, women are paid 80 cents for every dollar a man makes. Unfortunately where women lag in pay, they lead the way in health challenges and deaths related to obesity, heart diseases, stroke, cancer, and mental illness. With unequal economic and healthy living conditions, women need more resources to support their wellbeing so they can continue being influencers, changemakers, entrepreneurs, and business leaders with the intention to make real changes across the globe.
Our Vision: Creating an environment of wellness universally.
Our Mission: To facilitate active pursuit of healthy living through the removal of barriers to wellness.
Our Goal: LIV You’s intends to be the number 1 Support organization for women, teaching self-care wellness practices to ethnically and economically diverse women and their families to love, inspire, and value themselves as well as others.
Our Deliverables: LIV You focuses within the 12 dimensions of wellness to deliver content, products, and support services to inspire your growth, development, and value of self and others in both group and individualized learning methods (styles) with the ability to expand with us or on your own. • Programs (curriculum and training) • Services (mentoring/coaching) • Products (body care, books, etc) • Conference • Retreats • Content (articles)
Our Core Values:
Love - You are your most valuable asset. That's why we focus on Self-Love, Self-Care, Self-Healing, Self-Expression, and Self-Help to teach you how to love and support your well-being.
Inspire - Tools to inspire you to create a vision for your life, design a plan of action, establish a support system, and incorporate a wellness practice to keep you focused, committed, and consistent in achieving a healthy lifestyle.
Value - Teaching you to value yourself as well as others by investing in your well-being and/or another's. Your participation and generous donations help support programs to create an environment of healthy living.
Our Partners:
Fresh Start Women’s Foundation
UMOM homeless shelter for families
Cancer Support Community Arizona
Natural Grocers
Our Her-story: LIV You is the brainchild that was conceived from a series of life altering tragedies that affected the wellness of the founder, Ciara Wimby. Through her tragedies, she always turned to her yoga practice as the foundation of her support. Through her pain more passion was born and she developed the Live Project: Achieve Your Goals and Dreams through the Practice of Yoga, to help herself and others stay focused on living a meaningful and happy life even through life's challenges. Later she renamed the Live Project to LIV Your Truth through Yoga, LIV's signature foundation course, because she realized she was teaching people to love, value, and inspire themselves as well as others through using yoga as a support tool. Ciara knew she had a strong desire to heal herself and others and wanted to give more, this idea then led to the birth of LIV You Nonprofit. (Read more about Ciara Wimby)
Our Commitment: Support economically and ethnically diverse women and their families in their wellness journey.
Our Audience: Currently through our healthy living programs, LIV You is supporting the needs of women that the global wellness industry has yet to touch. The global wellness industry, being a $3.7 trillion-dollar market per the Global Wellness Institute, primary target audience are Caucasian women, 45 years of age, median income of $76,521, married (57%), and graduated college (39%). While LIV’s primary audience is:
70% Women of Color (60% African-American, 35% Hispanic, 5% Native American, and 1% Asian with 60% living in Phoenix, Arizona and 40% living outside the state of Arizona)
80% Ages 35-64
77% Mothers (with 1 or more underage or adult child that they support)
60% Not Married (Single Wage Earners)
65% College graduate or higher education
88% Employed (50% < $50,000 and 50% > $50,000)
76% One or more health condition, illness, or disease
Our Reach: Since 2015, we have directly provided the following support services to women and their families. • 18 through Woman Whole and Well Mentorship/Coaching • 10 through LIV Your Truth through Yoga Curriculum • 7 through LIV Leadership Training • 50 through Natural & Organic Hygiene Wellness Curriculum • 150 through disbursement of Personal Hygiene Wellness Kits • 150 through Vegan, Vegetarian, and Raw food presentation classes